Top 5 Questions to Ask Customers About the Product you Want to Sell

Top 5 Questions to Ask Customers About the Product you Want to Sell

Do you have a product that just won’t sell enough, or maybe want to get the most out of a product which is already doing well? This article will provide you with some insight on the importance of changing tactic by giving your customer the microphone.

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Combining Market research and UX research in your product strategy

Combining Market research and UX research in your product strategy

During product development, considering market and UX research to be interconnected and bringing efforts together into a collaboration – rather than siloing them – highly benefits the quality of the customer journey and user experience of the product from start to finish. This article will take you through what is market research, UX research and the why and how we should combine them for a successful product strategy.

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Dark Mode: Yes or No?

Dark Mode: Yes or No?

Very simply put, dark mode – or negative contrast polarity – refers to designing with and for very dark backgrounds. Even though a very quick look in history shows us that this is no new trend – the first computer monitors showed just green text on black – we have recently been experiencing the rise of the dark mode again, not to mention the launch of Apple’s new iOS in dark mode which has made it all the rage.

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