Did you know? It was never Branding vs UX

Did you know? It was never Branding vs UX

Do you think that UX and branding should be siloed? If yes, think again. With over 70% of customers in more than 10 countries saying that customer experience makes or breaks their purchase decision*, the brand and UX teams need to join forces more than ever to differentiate their brand within the marketplace.

(more…)
Combining Market research and UX research in your product strategy

Combining Market research and UX research in your product strategy

During product development, considering market and UX research to be interconnected and bringing efforts together into a collaboration – rather than siloing them – highly benefits the quality of the customer journey and user experience of the product from start to finish. This article will take you through what is market research, UX research and the why and how we should combine them for a successful product strategy.

(more…)
Dark Mode: Yes or No?

Dark Mode: Yes or No?

Very simply put, dark mode – or negative contrast polarity – refers to designing with and for very dark backgrounds. Even though a very quick look in history shows us that this is no new trend – the first computer monitors showed just green text on black – we have recently been experiencing the rise of the dark mode again, not to mention the launch of Apple’s new iOS in dark mode which has made it all the rage.

(more…)
Best Practices for UX Writing in e-Commerce

Best Practices for UX Writing in e-Commerce

UX has been around since the early 1990s, and had we spared a little more attention to the content side of it – UX Writing – earlier, we would have surely spared some major headaches to our poor users. UX Writing is both a science and an art, and a lot more valuable to your business than you might think, especially if your marketplace is fully online.

(more…)