What the world is used to defining as valuable is changing: while oil prices plummet and airlines despair, many supermarkets have been struggling to keep their shelves stocked and some video conferencing service companies have enjoyed an unbelievable business breakthrough.
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During product development, considering market and UX research to be interconnected and bringing efforts together into a collaboration – rather than siloing them – highly benefits the quality of the customer journey and user experience of the product from start to finish. This article will take you through what is market research, UX research and the why and how we should combine them for a successful product strategy.
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UX has been around since the early 1990s, and had we spared a little more attention to the content side of it – UX Writing – earlier, we would have surely spared some major headaches to our poor users. UX Writing is both a science and an art, and a lot more valuable to your business than you might think, especially if your marketplace is fully online.
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Roberta Scerri 