Searching for great online conferences to attend this year? Look no more – this article has got you covered. Keeping up to date with the latest developments, tech and skills can be hard in our industry, but it should not be lonely or boring.
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AI for UX: Creating better user experiences using artificial intelligence
Understanding the possibilities that artificial intelligence (AI) brings with it and keeping up with the most recent happenings in the AI field is a great way to anticipate future possibilities for better UX.
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Did you know? It was never Branding vs UX
Do you think that UX and branding should be siloed? If yes, think again. With over 70% of customers in more than 10 countries saying that customer experience makes or breaks their purchase decision*, the brand and UX teams need to join forces more than ever to differentiate their brand within the marketplace.
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Combining Market research and UX research in your product strategy
During product development, considering market and UX research to be interconnected and bringing efforts together into a collaboration – rather than siloing them – highly benefits the quality of the customer journey and user experience of the product from start to finish. This article will take you through what is market research, UX research and the why and how we should combine them for a successful product strategy.
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Dark Mode: Yes or No?
Very simply put, dark mode – or negative contrast polarity – refers to designing with and for very dark backgrounds. Even though a very quick look in history shows us that this is no new trend – the first computer monitors showed just green text on black – we have recently been experiencing the rise of the dark mode again, not to mention the launch of Apple’s new iOS in dark mode which has made it all the rage.
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Best Practices for UX Writing in e-Commerce
UX has been around since the early 1990s, and had we spared a little more attention to the content side of it – UX Writing – earlier, we would have surely spared some major headaches to our poor users. UX Writing is both a science and an art, and a lot more valuable to your business than you might think, especially if your marketplace is fully online.
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How data driven are you?
Data-driven design provides measurable, essential insights that support designers in their decisions by helping them better understand their audience, objectively. Data shows user patterns, pain points and new opportunities. As UX designers, we have more of an inclination to focus on collaboration and qualitative research, and might struggle to fit within the realm of data-obsessed businesses.
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Top 10 Psychological Principles Applied to Product Design (Part #2)
Enjoyed reading the first 5 of Top 10 Psychological Principles Applied to Product Design (Part #1)? Here’s Part #2
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Top 10 Psychological Principles Applied to Product Design (Part #1)
Trying to create a product without first understanding what drives its users’ thinking and actions is like designing with your eyes closed. Read on to see which are the top 10 psychological principles which apply to product design.
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5 Ways COVID-19 changed the customer’s mindset and the economy
Great customer experience (CX) used to define companies from the myriad others with very similar product offerings; now it has become a necessity for the companies to survive and ramp up its recovery from this difficult period. Businesses’ objectives have also shifted to adapt to the new economic landscape; and those who do not catch the wave will be left behind.
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Roberta Scerri 